We attended the fashion haven, DIVAlicious London on Saturday 25th and Sunday 26th March 2017 at The May Fair Hotel, London. Presented by DIVAlicious, a unique mobile fashion concept brand launched in Dubai in 2011 to popularise Indian fashion and design globally. DIVAlicious London aimed to close a vital gap in the market by introducing to UK shoppers both affordable and luxury designer apparel.
International film and fashion icon Sonam Kapoor and renown fashion designer Anita Dongre graced the event as a guest of DIVAlicious, The Rack – by Kachins and Sterling Realty! Sonam Kapoor was looking graceful in a piece from Anita Dongre’s acclaimed collection “Alchemy”. This collection was hot off the ramp of India’s Lakme Fashion Week’s Grand Finale, the ‘Alchemy’ collection inspired by the glistening sands of Rajasthan and the unique flora & fauna of the state.
Speaking about her participation at DIVAlicious, Anita Dongre said: “London is an exciting city with an eclectic mix of art, architecture, fashion and business. DIVAlicious was a wonderful event to bring designers, buyers and clients on one platform. I enjoyed being back in London to showcase this season’s bridal couture.”
UK shoppers had the opportunity to see, experience and purchase creations by over 20 established and emerging Indian designers along with accessory brands from Dubai, India and Hong Kong. The finest Indian designer apparel was brought to the event courtesy of The Rack – by Kachins, a luxurious multi-designer retail hub part of Kachins Group, the iconic Dubai-based suit makers. The designer collections showcased at the event included Anamika Khanna, Gaurav Gupta, Pankaj & Nidhi, Payal Singhal and Tarun Tahiliani.
Private banker turned full-time fashion entrepreneur Vanitaa Bhatia behind DIVAlicious said, “We had a resounding weekend in London with a great turn out. With the reception we received, I can immediately claim that we will be back again next year and hope to make it an annual spring affair for the fashion-conscious market that is London. Our next step is Nairobi, Kenya!”