The PosH-RacK, a Dubai-based travel fashion and lifestyle pop-up that curates worldwide designer collections is making its debut in the UK with its first pop–up in London, to be held on Sunday 22nd April 2018 at London’s Hilton on Park Lane.
The PosH-RacK is a mobile pop-up that showcases trending fashion from India, Middle East and the sub continent along with select local brands from the host city. The designer line up for this event includes Pallavi & Bhairavi Jaikishan, Vikram Phadnis, Jewels by Queenie, Seema Khan, Shehla Khan and Roshni Chopra, along with Dubai-based brands Amber Dubai, OMGEE Accessories, Resortwear, Free Being and Mehreen Noorani from Pakistan. The international names are joined by some of London’s established brands including Red Dot Jewels, Lavanya & Amishi London.
Shefali Munshi, founder of The PosH-RacK says, “Fashion is defined as a popular trend, especially in styles of dresses and ornament or manners of behaviour, but there is so much more to it than what the definition explains. It is an art form that allows people of all genders, races, sizes, backgrounds and walks of life to feel good about themselves and allows them to look their best.
I love fashion because it is an expression of my personality and what kind of mood I’m in. The PosH-RacK is an extension and almost like my own reflection and it gives me immense joy to bring it to London, which is one of the most important fashion cities in the world”.
The PosH-RacK London is proud to support Educate Girls. Educate Girls is a non-profit in India, partners with the government and local rural communities to identify out-of-school girls, enrol and retain them in schools and to further ensure quality education for both girls and boys.