Suzali London is the upcoming Desi fashion brand, whose vision is to make Desi fashion more accessible to the London population. What makes Suzali London unique is their offering of brands, not only do they consist of established designer fashion brands of an international scale, but also talented fashion designers and who are emerging in the industry. They are now making their debut with their launch event this weekend in London!

As well as offering a spectrum of designer talent with established designers such Mehreen Noorani, Nida Azwer and Shirin Hassan, whilst introducing newer talented designers to the UK market Sarah Anees, Naureen Arbab and Lalarukh. Suzali London also provides attire on a variety of price points and for a range of occasions.

Mehreen Noorani is a Dubai based fashion designer whose label sells in Dubai, India, Hong Kong, Karachi and New York. Having graduated from New York’s prestigious Fashion Institute of Technology, Mehreen Noorani’s label focuses on innovative, yet elegant takes on classics.

Naureen Arbab has been in business since 2008. Her range offers a line of clothing in unique designs that boast elegant, traditional cuts merged with contemporary styles bringing and harmonising two worlds together.

Sarah Anees is a fashion graduate from Pakistan, and offers couture and prêt wear, which founded in 2014. The classic chic with a modern vibe, focus on clean cut silhouettes and attention to intricate craftsmanship defines the label.

Nida Azwer has been designing and working in fashion under her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Her label includes a prêt a porter line, haute couture and bridal lines. 

In 2008 Shirin Hassan launched her brand in India (Delhi & Mumbai), Dubai and the US, which shared the core traits of her hallmark brilliance in “Block Prints”. Not only does she have presence in Pakistan, but she has also showcased her collections on an international scale. 

Lalarukh is a boutique that provides semi-formal, bridal and wedding wear and have been for nearly two decades, Traditional handwork techniques, rich fabric, intricate handwork and the choicest cuts have come to define the label that promises beautifully constructed couture pieces with a touch of contemporary fashion.

Sana Habib, the founder behind the Suzali London, has carefully thought about meeting the needs of the modern Asian woman today and stated “Not sure about you, but I don’t like spending several hundreds of pounds on each of my purchases. Also I like to find a place that has a good range /variety  of outfits- i.e. casual, semi-formal and formal, and something local. Now local means different things to everyone, but I would love to attend private exhibitions in a convenient location say 4 times a year which would take care of my annual desi wardrobe needs. And being a busy working mum, I aim for efficiency, efficiency and more efficiency! So would love to combine my Oxford Street/Selfridges shopping with the Desi shopping on the same day.”

Showbiz queen, Miss Malini recently raved about their upcoming event. Join Suzali London this weekend at their exciting launch event to find the perfect outfit for Eid or special occasion! I will definitely be there, so hopefully will see you too!

Event details: 

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