After amassing popularity the world over in destinations such as the UAE, India, Singapore, Sri Lanka, South Africa and Hong Kong, London is set to host a unique, luxury boutique pop-up exhibition: DIVAlicious 2017 on Saturday 25th and Sunday 26th March 2017 at The May Fair Hotel, London.
Presented by DIVAlicious, a unique mobile fashion concept brand launched in Dubai in 2011 to popularise Indian fashion and design globally. DIVAlicious London aims to close a vital gap in the market by introducing to UK shoppers both affordable and luxury designer apparel.
UK shoppers will have the opportunity to see, experience and purchase creations by over 20 established and emerging Indian designers along with accessories, jewellery, and home décor brands from Dubai, India and Hong Kong, all inspired by the East and toned for the West. The finest Indian designer apparel will be brought to the event courtesy of The Rack – by Kachins. The designer collections they will showcase at the event include: Anamika Khanna, Gaurav Gupta, Pankaj & Nidhi, Payal Singhal, Tarun Tahiliani and occasional wear. The Rack – by Kachins will also present celebrity fashion designer Anita Dongre in a special soiree on Saturday 25th March. Anita Dongre’s clientele include Priyanka Chopra, Sonam Kapoor, Shilpa Shetty, Kareena Kapoor, Alia Bhatt, Madhuri Dixit, Hrithik Roshan and Sridevi. Anita Dongre is also a favourite amongst public figures including HRH The Duchess of Cambridge, who recently graced an event hosted by The Buckingham Palace to mark India-UK’s 70 years of business and cultural partnerships.
DIVAlicious London marks Anita Dongre’s inaugural London showcase. Anita Dongre says: “London is an exciting city with an eclectic mix of art, architecture, fashion and business. DIVAlicious is planning a wonderful event to bring designers, buyers and clients on one platform. I look forward to being back in London to showcase this season’s bridal couture.” DIVAlicious London will exclusively showcase Anita Dongre’s collection “Alchemy” (A Magical Transformation).
Private banker turned full-time fashion entrepreneur Vanitaa Bhatia launched DIVAlicious in Dubai in 2011. In explaining why London was the obvious next stop destination for Divalicious, Vanitaa Bhatia says: “London is a fashion-conscious market with an appetite to invest in brands catering to an affluent market. After taking DIVAlicious to ten global cities and with it’s growing popularity, 2017 seemed the opportune time to bring DIVAlicious to the world’s fusion capital – London.”
Date: 25th – 26th March 2017
Time: 10:30 am – 6:30 pm
Address: The May Fair Hotel, Stratton St, Mayfair, London, W1J 8LT
Cost: Tickets to the main exhibition are priced at £10* per person. Limited VIP invitations to the exclusive “The Rack – by Kachins’ Soiree with Anita Dongre and Bollywood Muse” are priced from £100 per person.