The most anticipated luxury Aashni + Co Wedding Show wedding show finally came to London on 21st January 2018 at London’s iconic Somerset House, which was adorned with floral styling by Zita Elze. Some of India and Pakistan’s most celebrated designers presented their latest bridal and couture collections on one high-end platform, from established, A-list fashion houses to the new-gen talents. Showcasing alongside them were leading names in fine jewellery, accessories and wedding/occasion services.
Fine jewellers participating in the show were Amrapali, Araya Fine Jewellery, Birdhichand Ghanshyamdas Jewellers, Jaipur Gems, Jewels by Queenie, Khanna Jewellers, Moksh, Rose Diamonds, Sabyasachi Jewellery and Sunita Shekhawat.
In Department for Jewellery and Accessories were: Aamir Naveed, Ahujasons, Ambreen Ahmed, Amishi, Chakra, Isharya, Outhouse, Puneet Gupta Invitations, Rani Pink, Rusaru, RWS, Shaan Mu and The Wedding House.
Designers at the show featured Sabyasachi, Tarun Tahiliani, Gaurav Gupta, Anamika Khanna, Astha Narang, Bageecha, Elan, Gaurang, Mishru, Ridhima Bhasin, Samant Chauhan, Shantanu & Nikhil, Shehla Chatoor, Shyamal & Bhumika and Varun & Nidhika. Here are a few of our designer highlights…
Shyamal & Bhumika
“It’s been a crazy day because it was very cold, it was snowing and there was a two-mile queue waiting to come into our stall. We had to go out and say hello to all of them and take selfies with them to cheer and warm them up and I wanted to say thank you to all of the lovely ladies that came into our stand. Thank you for your patience, your kindness and your belief in our brand. UK brides are very focused on being traditional and they like to come and discover India with our brand… I’ve been attending Aashni + Co Wedding show since its inception and it continues to outdo itself year on year.”
“I’m at the Aashni + Co Wedding Show, which is in it’s bigger and better, wonderful, beautiful, new historical mansion today, showcasing the latest in bridal couture and Indian fashion. What’s lovely about UK brides is that they’re very evolved, they’re second or third or fourth generation, they are now very independent. They’re into understatement rather than over-projection. Weddings don’t have to be about six necklaces, being over the top. It’s a nice blend of east and west, which is a direction I think we’re all going at the moment.”
“Somerset House is a beautiful venue, it looks like an art couture curation here today. It’s like a maize gallery to discover all of the best couture. It’s been beautiful. I love the live music outside, the harpist upstairs. It’s very much my vibe – more fantastical, beauty, magical. UK brides have really evolved in the last few years, thanks to Aashni + Co, the whole team. They have exposed the UK brides and UK families so much so that they’re now on top of what is now trending in India. They’re really coming to that level of where they should have been at all of these years. They really want the pastel colours or they really want the unusual styles, they really want the structuring that I give in their clothing. They want to wear a lengha gown or a saree gown now. They’ve really come a long way in a short time.”
Style council was provided during the day through a series of intimate masterclasses with some of the most internationally respected names in styling, makeup artistry, wedding planning and the fashion and beauty blogosphere.
These included a discussion about bridal inspiration by heritage designer Tarun Tahiliani, hosted by TV personality and fashion influencer Kavita Cola; a tutorial by one of the most influential beauty creators in the world, Kaushal; a beauty master class with Bollywood celebrity makeup artist, Shaan Mu, and one of his muses, Bollywood actress and model Lisa Haydon; and a talk with one of the leading Indian influencers and bloggers from around the world, Miss Style Fiesta, Masoom Minawala.
Of course Aashni + Co Wedding Show would not be possible without founder Aashni Doshi Shah, she said: “Over the three, preceding years of hosting Aashni + Co Wedding Show, we had set an extremely high benchmark in presenting the top tier of South Asian bridal and couture fashion and the creators behind the most sought-after brands themselves to the UK public… Bringing the wedding show to Somerset House has been amazing – a venue befitting to the leading designers and wedding suppliers from India and Pakistan that we showcase on one platform. Visitors have been delighted by the atmosphere, the ambience and the curated shopping experience we have created for them and the fact that, once again, they have had the opportunity of meeting their favourite designers.”
Aashni & Co did it again and set a new benchmark this year at Somerset House! We look forward to the rest of their journey for 2018 which includes the below…bring on the rest of 2018!
Photo credits: Dash Photography & London Ki Ladki